Spokane Transit Authority - BHW1 Advertising

Preamble

Since 2005, BHW1 has worked with Spokane Transit Authority to build awareness and advocacy for available public transit.

The
Challenge

There is no challenge in convincing people to use public transportation if it’s their only option. The challenge lies in motivating people to ride who have other options. When BHW1 became the agency of record for Spokane Transit in 2005, their brand was suffering from a reputation of poor service, little transparency, and fiscal irresponsibility. Yet, they had set a goal of increasing ridership to seven million rides per year by 2009.

Our
Solution

We began by conducting extensive research with three markets: current riders, non-riders, and STA employees. Research was repeated two years later to measure our growing success. By creating key strategies from that research, and partnering with the communications team at STA, we dramatically exceeded every goal.

Creative

Spokane Transit Authority Website

Visit the site at spokanetransit.org

Spokane Transit Video

Testimonial Print Ads

Tracks of The U-District Campaign Print Ads

Custom In-House Photography

Custom Designed Bus And Van Artwork

Measured
Results

11,000,000

11 Million rides per year, exceeding goal by 3 million rides, two years ahead of schedule.

40% increase

An over 40% increase in ridership in three years (National ridership increase for same period was 5.1%).

Up 9%

Direct response redemption rates on promotions of new routes of up to 9%.

Renewed Brand Identity

A renewed brand identity, revealing that citizens now correctly understand Spokane Transit to be fiscally responsible, open and transparent, and a valuable asset to the Spokane region.