Since 2005, BHW1 has worked with Spokane Transit Authority to build awareness and advocacy for available public transit.
There is no challenge in convincing people to use public transportation if it’s their only option. The challenge lies in motivating people to ride who have other options. When BHW1 became the agency of record for Spokane Transit in 2005, their brand was suffering from a reputation of poor service, little transparency, and fiscal irresponsibility. Yet, they had set a goal of increasing ridership to seven million rides per year by 2009.
We began by conducting extensive research with three markets: current riders, non-riders, and STA employees. Research was repeated two years later to measure our growing success. By creating key strategies from that research, and partnering with the communications team at STA, we dramatically exceeded every goal.
Spokane Transit Authority Website
Visit the site at spokanetransit.org
Spokane Transit Video
Testimonial Print Ads
Tracks of The U-District Campaign Print Ads
Custom In-House Photography
Custom Designed Bus And Van Artwork
11 Million rides per year, exceeding goal by 3 million rides, two years ahead of schedule.
An over 40% increase in ridership in three years (National ridership increase for same period was 5.1%).
Direct response redemption rates on promotions of new routes of up to 9%.
Renewed Brand Identity
A renewed brand identity, revealing that citizens now correctly understand Spokane Transit to be fiscally responsible, open and transparent, and a valuable asset to the Spokane region.