Case Study /
River Park Square
Preamble
Like many downtown cores across America, downtown Spokane was suffering from slow retail sales, declining customer traffic and a bleak future. The culprit was urban sprawl and the development of suburban shopping malls that threatened downtown retail.
The
Challenge
River Park Square is a destination shopping center location in Downtown Spokane with boutique and anchor retailers such as Nordstrom, GAP, Banana Republic and Macy’s. The shopping center lies at the heart of downtown across from Riverfront Park, and includes an adjoining parking garage—one of the key revenue drivers for the business.
Throughout our relationship, the client has looked to BHW1 for help in boosting retail sales, increasing customer traffic and positioning River Park Square as a premier shopping destination. With each campaign, the BHW1 team integrates traditional, digital and social media strategies to create cohesive and impactful campaigns where consumers spend their time.
Our
Solution
Extensive consumer research was undertaken and a master plan was created to reposition downtown Spokane to 1.7 million consumers across a 36-county trade area and establish River Park Square as the region’s premium shopping destination.
- Established River Park Square and Downtown Spokane as the premier regional destinations for shopping, dining and entertainment
- Achieved more than one million cinema visits per year
- Achieved 4.5 shopper visits per month from primary market
- Increased overnight shopping trips for consumers from Montana, Canada, Idaho and Washington
- Increased customers’ time spent on location to 2.5 hours per visit.
- Exceeded all sales-per-square-foot projections
- Received the prestigious International Downtown Association’s award for “World’s Best Downtown Advertising Campaign”
Creative
River Park Square Holiday
BHW1 used Hollywood effects and plenty of sparkles to show the magic of the holidays that can be found at River Park Square.
Responsive Website
BHW1 created the River Park Square responsive website with shoppers-on-the-go in mind.
River Park Square Fall Fashion
Custom In-House Photography
Our award-winning in-house photographer makes custom imagery quick and compelling.
Holiday Outdoor and In-Airport Graphics
Light up the holidays with outdoor an on-location graphics.
Airport Signage
Custom photography and airport-specific headlines make these on-site graphics compelling to travelers at Spokane International Airport.
River Park Square Holiday
This commercial, focused on the emotions of the holidays, was filmed using the RED camera for optimal definition and clarity.
Print Ads
Holiday print ads are developed with in-house photography of products specially chosen from select retailers and designed with headlines specific to regional interests.
Measured
Results
Premier Regional Destination
Established River Park Square and Downtown Spokane as the premier regional destinations for shopping, dining and entertainment.
One Million Cinema Visits
Achieved more than one million cinema visits per year.
“World’s Best Downtown Advertising Campaign”
Received the International Downtown Association’s award for “World’s Best Downtown Advertising Campaign”
Exceeded Goals
Exceeded all sales-per-square-foot projections.
Increased customers’ time spent on location to 2.5 hours per visit.
Increased overnight shopping trips for consumers from Montana, Canada, Idaho and Washington.