Tribal Gaming, Marketing And Engagement

Jamie SiJohn, Tribal Strategist
Jamie SiJohn, Tribal Strategist

Marketing for tribal enterprises, whether it focuses on gaming, destination travel, economic development, or cultural heritage, has its own set of principles. Of course, the end goal remains the same—making the needle move—but the tactics for making that happen have to reflect the unique goals and values of your tribe. In fact, we’ve identified four key principles of tribal marketing that lead to success.

  1. A defined story. You have a unique story. Traditions. Culture. A history. A future. At BHW1, we have proven processes to respectfully help you share that story with the world. Our knowledge of marketing and communication tactics is complemented by our knowledge of tribal honor and heritage. Jamie SiJohn, our Tribal Strategist, has 20+ years of experience in marketing, public relations, and tribal engagement/activism.
  2. An ownable brand. This is where the individuality of your enterprise, and your tribe, must shine through. For instance, there’s no sense marketing a rural resort destination as a Vegas experience; it’s not true to the brand, and promises an experience that isn’t there. Instead, it’s necessary to glean insight into your brand characteristics—and how those characteristics compare to competitors—to uncover key differentiators.
  3. Unique communication for unique audiences. Just as it’s important to understand differences in geographics, demographics and psychographics, it’s also critical to develop messaging for individual audiences. Different audiences have different hooks. For instance: key stakeholders and tribal members may be more motivated by heritage messages, while consumers may be more likely to respond to entertainment messages.
  4. Engagement on every level. An important component of telling your story is enabling stakeholders and partners to help spread the word. We have created successful engagement campaigns to help the public understand complex issues, and confront misguided perceptions—through traditional media, as well as social media tools and guerrilla marketing tactics.

We have a strong history of creating and managing campaigns for a full spectrum of needs, from campaigns that engage mainstream media and bring attention to tribes to public health campaigns that change behaviors to destination campaigns that attract visitors. We have created results and success for several tribal entities and initiatives, including:

  • National Native American Heritage Month (Multiple tribes and sponsors)
  • The Affiliated Tribes of Northwest Indians (Multiple tribes)
  • Spokane Tribe Economic Project (Spokane Tribe)
  • Chewelah Casino (Spokane Tribe)
  • Two Rivers Casino and Resort (Spokane Tribe)
  • Spoko Fuel (Spokane Tribe)
  • Native Network (Multiple tribes)
  • Spokane Tribe Telecom Exchange/STTX (Spokane Tribe)
  • Qhest Life (Coeur d’Alene Tribe and Benewah Medical & Wellness Center)
  • Northern Quest Casino and Resort (Kalispel Tribe)
  • Angel of the Winds Casino (Stillaguamish Tribe)
  • S&K Gaming (Confederated Salish & Kootenai Tribes)

Connect with our Tribal Strategist, Jamie SiJohn at 509.456.8640 or jamie@bhw1.com. 

CULTURAL HERITAGE

Native American Heritage Month TV, Outdoor, Print, and Online in association with ATNI

 

 

 

 

qhest life Environmental Graphics, Posters, Wraps, Website and Cultural Video

 

 

GAMING - BRANDING

Northern Quest “Are you ready” TV, Print, Outdoor and Online Campaign

 

 

 

 

 

 

 

 

Angel of The Winds Casino “Cow” TV

 

 

Angel of The Winds Casino “Longer play – spaceship” TV

 

 

Chewelah Casino Website

 

 

Two Rivers Casino Website

 

 

GAMING - PROMOTIONS

Angel Of The Winds Casino “5 car giveaway” Campaign

GAMING - PROMOTIONS

 

 

2016 Chewelah Casino Promotion Example

 

 

2016 Chewelah Casino Promotion Example

 

 

2016 Two Rivers Casino Promotion Example

 

 

DESTINATION TRAVEL

S&K Gaming Website and Brochure

DESTINATION TRAVEL

 

 

Clearwater River Casino Rack Cards and Folder with Inserts

 

 

Shoshone Rose Trade Show Materials

 

 

ECONOMIC - DEVELOPMENT

Spokane Tribe Economic Project (STEP) Website, Outdoor, Print and Online

ECONOMIC - DEVELOPMENT

 

 

Spokane Tribe of Indians Magazine Spread

 

 

Custom In-House BHW1 Photography

Custom In-House BHW1 Photography