Retail advertising and marketing have one overarching goal: to create sales. We have a long history of establishing retail marketing campaigns spanning both a variety of industries (manufacturing, services, automotive) and a variety of models (franchises, online-exclusive, retail destination). While traditional brand advertising focuses on building awareness, and ultimately demand; we create retail advertising programs that propel your market to that all-important next step: purchasing. Key components of this include:
Offer or Reason to Purchase/Visit: Crafting an offer that resonates with your market can be the difference between a sale and just another view. We regularly craft and test different offers for retail clients, exposing offers to an actual set of customers to gauge which offers have the most lift.
Simplification of Purchase Experience: Whether it’s a web site or a traditional brick and mortar location, it can sometimes be easy to overload the consumer with too much data and information. We work with you to identify and streamline purchase goals, then create the funnels that make those purchases happen.
Customer Loyalty: A purchase isn’t the end of the sales cycle. In truth, it’s only the beginning; if you aren’t capturing data about your current customers, you’re missing opportunities to build ongoing relationships, loyalty, and future purchases.
Tracking and ROI: As with any marketing campaign we create, proving return on investment is ultimately what proves our worth to you. Because retail marketing is tied to direct sales, we are able to demonstrate for you, in concrete numbers, how our marketing efforts are adding money to your bottom line. This includes online analytics, order tracking, and other tools.
Retail Clients We Have Worked With Include:
- River Park Square
- NW Cryobank
- Gee Automotive
- Sports Outlet
- Spokane Public Market
- Rocket Bakery
River Park Square Holiday Outdoor
Since outdoor boards needed to be placed prior to the holiday season, this image is a composite between two identical shots taken in Summer and Winter to create the perfect winter backdrop.
George Gee Automotive
Spokane Public Market
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