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Wading into social media

The Journal of Business is a bi-weekly business publication that delivers comprehensive information to the Spokane/Coeur d’Alene market. Readers receive in-depth local business news and information. Download Article

Once again, BHW1 was among the most awarded agencies in the region, winning multiple Best of Divisions, Gold and Silver medals as well as Best of Show.

“Our agency position has always stemmed from the fact that provocative thinking and ideas get noticed above the clutter. It’s what gets clients noticed, and it’s always nice for the industry to recognize the agency for it,” said Ward Duft, creative director.

BHW1 has won Best of Show three out of the last four years, and multiple Best of Divisions, Golds and Silvers each of those years. The winning 2010 work created by the agency covered a wide range of media, including print, outdoor, web/interactive and TV for clients ranging from Whitworth University to River Park Square, Silver Mountain Resort, Catholic Schools of Spokane, Bay Shore Systems and Rocket Bakery.

BHW1 was recently selected by the Spokane Winery Association to be their new agency of record. SWA’s search began with over a dozen agencies in the Inland Northwest and was culled down to those who could provide a breadth of marketing offerings.

“SWA represents one of the categories that we as an agency love to be in,” said Ward Duft, the agency’s creative director. “The wines coming out of our region are fantastic. We’re going to let the world know this by first elevating the brand of associated wineries locally, then regionally and beyond.”

The Spokane Winery Association promotes member wineries that share a common goal of creating wines in and around Spokane that compete with the best.

BHW1 is a Spokane-based, full-service agency creating award-winning advertising, web/mobile interactive and social media marketing via their proprietary system called DigiVox™.

What is “The State of Social Media?”

“The State of Social Media” is a 16-page report that provides a glimpse at social media trends in the Inland Northwest and within specific industry sectors. It was created to shed light on the level of engagement by consumers and businesses in the social mediasphere.

• 82 % of adults who go online use social media and social media is more popular than email
• In Spokane alone, 155,900 adults are registered Facebook users – half of all the adults in Spokane. And yet 78% of Spokane’s most influential companies are turning away 93% of interested online customers because they have no social marketing strategy.
  The report was created through DigiVox™, BHW1’s proprietary social marketing system that provides innovative social media audits, strategies and online conversation management. To request a copy of “The State of Social Media,” or to discuss your social market, CLICK HERE.

DigiVox™ provides critical research, competitive analysis, in-depth reporting and tactical campaigns to acquire new customers, manage issues and jump on new opportunities.

DigiVox™ allows organizations to find out what people are saying, where they are saying it and what they can do about it in the social mediasphere.

Downtown Spokane Partnership hosted their Annual Meeting at The Davenport Hotel on January 27 to acknowledge the accomplishments of 2009, plans for 2010 and discuss the newly formed leadership for Spokane’s University District.

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BHW1 in partnership with OutWest Promotions launches SKI FREE™ and sees big results!

Buy 10 gallons of fuel or more at any participating Shell station and get a SKI FREE™ voucher good for one free adult lift ticket when you purchase an adult lift ticket. That’s the message that drives the SKI FREE™ promotion available at participating Shell stations started on January 4^th. As of January 25th, the Ski Free website has over 84,000 absolute unique website visits. The campaign is placed in six states across America with 60 ski resorts and over 1,200 Shell stations participating.

Check it out at skifreedeals.com.

Want to know how BHW1 got such great results so quickly? All you have to do is ask.