Spokane Transit exceeds ridership growth in the wake of BHW1 campaign
Spokane – Last year Spokane Transit launched a new campaign slogan: “How a great city moves.” To say things have moved along since then is an understatement. Not only was the slogan expressed in all of STA’s messaging, but it has helped drive the transit authority’s efforts to stimulate the region’s economic vitality and quality of life for years to come.
As new restaurants, communities and businesses spring up in our metropolitan area, STA enlisted BHW1, the creators of “How a great city moves,” to communicate how its initiatives stimulate economic progress in smart, sustainable ways.
With a two-prong strategic approach spanning 18-months, BHW1 kicked off the campaign by detailing recent service enhancements such as the introduction of wi-fi access on buses, extended service hours and a north express shuttle with direct service to the downtown core. The campaign was then followed by rider testimonials sharing the many ways STA positively impacted their personal and professional lives.
“The strategy was to first educate STA’s many new enhancements. We then reported how the enhancements were received by riders,” said Cat Hannity, Senior Account Manager for Spokane Transit. We knew we could help increase ridership and public support. But we never dreamed of attaining record ridership numbers in such a short amount of time.”
How much did ridership increase? As of today it’s surpassing the national average of a 3% increase over a 12-month period, increasing by 24% over the last 4-years and reaching 1 million rides in a single month during April, 2008.
BHW1 Makes Another Statement At The ADDY’s.
Once again BHW1 proved itself a creative force at the 2008 Inland Northwest and Northwest ADDY’s.
In all, the agency won Best of Show, Best of Division and a number of Golds and Silvers for print, TV and collateral.
“We’re very careful about what we enter. We don’t flood the show,” said Ward Duft, creative director of the agency.
“So what’s most rewarding is that just about everything we entered was acknowledged by the judges. Our staff did a great job creating some of the most creative, and just as importantly, effective, work in the region.”
BHW1 is a full-service advertising agency offering clients traditional, interactive and non-traditional thinking that propels business growth and brand awareness.
Summer Hours 2008
BHW1 will be changing to summer hours beginning June 2nd 2008, as listed below:
Monday: 7:30am – 5:30pm
Tuesday: 7:30am – 5:30pm
Wednesday: 7:30am – 5:30pm
Thursday: 7:30am – 5:30pm
Friday: 8:00am – 12:00pm
Closed Saturday and Sunday
BHW1 Launches New Website For Region’s Premier Shopping Destination
River Park Square, the flagship shopping destination for southern British Columbia, western Montana, northern Idaho and eastern Washington, has a new website. But not just any website. The new one created by BHW1 leverages brand integration from print, TV and catalog to give the shopping center a seamless brand presence.
“Not only that, but the site allows customers to plan visits by searching shopping, eating, parking and entertainment options,” said Catherine Hannity, the BHW1 account manager for River Park Square. “We can even let customers register for VIP connections and gather important demographic data.”
Sherry Johnson, River Park Square’s marketing director, noted “the entire site gives us a virtual brand presence that further separates us from run-of-the-mill shopping centers, just like the real experience of stepping through our doors.”
The new site launched October 8th and can be visited at RiverParkSquare.com.
Rogue Shoes Enlists BHW1 To Assist With The Next Step
Rogue Shoes™, a Portland, Oregon company that creates forward-thinking comfort shoes, has enlisted BHW1 to help them gain a larger national presence. The company also makes the benchmark Pita Arch™ support system that allows wearers to choose four levels of arch support.
“We first questioned whether or not we should go out of town for great creative thinking,” said Dan Mailey, Rogue’s national sales manager, “but when BHW1 presented their ideas, it was clear we made the right call.”
“They revealed a unique understanding of our needs and surprised us with fresh ideas,” he said.
BHW1, a northwest-based advertising agency, specializes in brand emergence and enhancement advertising.
According to Russ Wheat, agency partner, “Simply put, we help upstart brands blossom and established brands flourish. Rogue is one of those unique brands that fits both of those scenarios.”
The first projects out of the gates are a series of ads for national footwear trade publications and signage for trade shows.
“The sky’s the limit for these guys. Not only do they have great products, they have savvy and personality,” said Ward Duft, BHW1’s creative director who worked on Birkenstock with Mr. Mailey several years ago.
“You couldn’t ask for a better client.”
Rogue Shoes is a brand of Chinook, Inc., which creates shoes for companies like American Eagle, Orvis
