Welcome To The BHW1 Newsroom

At some time or another, we’ve all been frustrated by recycling.  Why can’t those pizza boxes go in the blue curbside bin?  Do we have to remove labels from cans?  What about cardboard boxes?  And so it goes.  The process can be frustrating – especially when you are just trying to do the right thing!

But wait.  Help is on the way.  This fall, BHW1 will unveil a marketing campaign designed to help county residents understand the basics and the benefits of recycling.  Created for the Spokane Regional Solid Waste System, the campaign will focus on demystifying the rules of recycling and revealing just how easy recycling can be.  Since the goal is to reduce the amount of trash we create, a premium will be placed on communicating in ways that don’t require direct mailings and other paper heavy avenues.

“The goal of the Spokane Regional Solid Waste System is to increase the county’s recycling rate.  We’re going to find unique ways to connect with our audience so we can reduce our paper usage while changing the way residents look at garbage.” said Greg Birchell, a partner at BHW1. “But really, recycling is one of the easiest things we can do to make Spokane, even the planet, a better place to live. It’s just a matter of adjusting old habits.”

The campaign will kick off in September and run through the end of the year.

Just on the edge of Rathdrum, beyond Spokane’s hustle and bustle, a specialized company has quietly developed an international footprint. Bay Shore Systems, Inc., which began in 1978, designs and manufactures drilling equipment for a wide range of applications. Today it stands as one of the premier drilling manufacturing companies in the world with markets in Russia, Asia and the U.S.

But, as Adam Minatre, Sales, pointed out, “It was apparent we couldn’t rest on our laurels. Intelligent marketing and advertising was needed to match our product status and long-term growth plans. “

Enter BHW1. Bay Shore Systems, Inc., recently hired the Spokane agency to help drive those growth plans and create brand equity around the globe.

“The construction and drilling industry is very competitive and challenging,” said Cat Hannity, the senior account manager on the account.

“And given the slow down in new construction starts, a company like Bay Shore Systems needs every advantage it can get. Our job will be to employ marketing to leverage their outstanding products. We’ll communicate with targets on many levels, no matter where they are.”

Spokane – Last year Spokane Transit launched a new campaign slogan: “How a great city moves.” To say things have moved along since then is an understatement. Not only was the slogan expressed in all of STA’s messaging, but it has helped drive the transit authority’s efforts to stimulate the region’s economic vitality and quality of life for years to come.

As new restaurants, communities and businesses spring up in our metropolitan area, STA enlisted BHW1, the creators of “How a great city moves,” to communicate how its initiatives stimulate economic progress in smart, sustainable ways.

With a two-prong strategic approach spanning 18-months, BHW1 kicked off the campaign by detailing recent service enhancements such as the introduction of wi-fi access on buses, extended service hours and a north express shuttle with direct service to the downtown core. The campaign was then followed by rider testimonials sharing the many ways STA positively impacted their personal and professional lives.

“The strategy was to first educate STA’s many new enhancements. We then reported how the enhancements were received by riders,” said Cat Hannity, Senior Account Manager for Spokane Transit.  We knew we could help increase ridership and public support.  But we never dreamed of attaining record ridership numbers in such a short amount of time.”

How much did ridership increase? As of today it’s surpassing the national average of a 3% increase over a 12-month period, increasing by 24% over the last 4-years and reaching 1 million rides in a single month during April, 2008.

Once again BHW1 proved itself a creative force at the 2008 Inland Northwest and Northwest ADDY’s.

In all, the agency won Best of Show, Best of Division and a number of Golds and Silvers for print, TV and collateral.

“We’re very careful about what we enter. We don’t flood the show,” said Ward Duft, creative director of the agency.

“So what’s most rewarding is that just about everything we entered was acknowledged by the judges. Our staff did a great job creating some of the most creative, and just as importantly, effective, work in the region.”

BHW1 is a full-service advertising agency offering clients traditional, interactive and non-traditional thinking that propels business growth and brand awareness.

BHW1 will be changing to summer hours beginning June 2nd 2008, as listed below:

Monday: 7:30am – 5:30pm
Tuesday: 7:30am – 5:30pm
Wednesday: 7:30am – 5:30pm
Thursday: 7:30am – 5:30pm
Friday: 8:00am – 12:00pm
Closed Saturday and Sunday

Summer Hours Promo