BHW1 recently created and developed a mobile site for the Inland Northwest’s premier shopping destination, River Park Square. To view the site, visit riverparksquare.mobi

The mobile site was developed so that customers could stay in contact with River Park Square whenever they want, wherever they are.

“Customers are increasingly looking for new ways to stay in touch with the companies they like. They want information and interaction wherever they are, 24/7. At the same time, our clients want to engage their customers in meaningful and relevant ways,” said Bridget Boodel, BHW1’s account manager on the River Park Square account. “It just makes sense for them to be in the mobile space.”

As is typical with mobile sites, River Park Square is a pared down version of their main web site, since screen sizes and download speeds limit how much information can be offered. The key is to ensure that the user experience is still relevant and optimal.

BHW1 is in the process of developing other mobile sites for its wide range of clients. All of the agency’s interactive offerings can also be supported by analytics, promotions and reporting.