At some time or another, we’ve all been frustrated by recycling.  Why can’t those pizza boxes go in the blue curbside bin?  Do we have to remove labels from cans?  What about cardboard boxes?  And so it goes.  The process can be frustrating – especially when you are just trying to do the right thing!

But wait.  Help is on the way.  This fall, BHW1 will unveil a marketing campaign designed to help county residents understand the basics and the benefits of recycling.  Created for the Spokane Regional Solid Waste System, the campaign will focus on demystifying the rules of recycling and revealing just how easy recycling can be.  Since the goal is to reduce the amount of trash we create, a premium will be placed on communicating in ways that don’t require direct mailings and other paper heavy avenues.

“The goal of the Spokane Regional Solid Waste System is to increase the county’s recycling rate.  We’re going to find unique ways to connect with our audience so we can reduce our paper usage while changing the way residents look at garbage.” said Greg Birchell, a partner at BHW1. “But really, recycling is one of the easiest things we can do to make Spokane, even the planet, a better place to live. It’s just a matter of adjusting old habits.”

The campaign will kick off in September and run through the end of the year.