BHW1 has hired Tony Hines as Director of Creative and Social Media Services. As director he will manage the creative department and oversee social media marketing strategy.

“Tony is both a world-class creative director and a guru in the social mediasphere,” said BHW1 partner Greg Birchell. “His strengths further position the agency for the exciting direction in which our industry is headed.”

Hines has a 20-year career in advertising as a writer, creative director and agency principal working on accounts such as Intermountain Healthcare, OneEighty Communications, Sun Valley Resorts, Weider Sports, Salt Lake Convention & Visitors Bureau, Montana Tourism and GlidePoint. His work has garnered regional and national recognition in both advertising and public relations including Telly Awards, Golden Spike Awards, Silver Microphone Awards, inclusion in the Print Magazine Design Annual, and others.

“BHW1 has an established track record of solutions that are both strategic and creative,” says Hines. “We all share that vision for both traditional marketing and social media, so I think this is a perfect fit all around.”

Hines’s social media experience has earned him interviews and coverage with Publishers’ Weekly, Media Bistro, and dozens of radio stations, blogs and social sites. Capitalizing on his social media work, Hines launched Social Media Scout in 2009, a company which helps businesses monitor and manage their brands through online interaction and conversation. His company was a strategic partner with BHW1 prior to his hiring.

Hines is also a multi-published author, writing what he calls “Noir Bizarre” fiction in the books Waking Lazarus, The Dead Whisper On, The Unseen, Faces in the Fire, and The Falling Away. His fiction has appeared on the annual “25 Best Genre Novels of the Year” list compiled by Library Journal.