Just on the edge of Rathdrum, beyond Spokane’s hustle and bustle, a specialized company has quietly developed an international footprint. Bay Shore Systems, Inc., which began in 1978, designs and manufactures drilling equipment for a wide range of applications. Today it stands as one of the premier drilling manufacturing companies in the world with markets in Russia, Asia and the U.S.

But, as Adam Minatre, Sales, pointed out, “It was apparent we couldn’t rest on our laurels. Intelligent marketing and advertising was needed to match our product status and long-term growth plans. “

Enter BHW1. Bay Shore Systems, Inc., recently hired the Spokane agency to help drive those growth plans and create brand equity around the globe.

“The construction and drilling industry is very competitive and challenging,” said Cat Hannity, the senior account manager on the account.

“And given the slow down in new construction starts, a company like Bay Shore Systems needs every advantage it can get. Our job will be to employ marketing to leverage their outstanding products. We’ll communicate with targets on many levels, no matter where they are.”