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BHW1 has hired Tony Hines as Director of Creative and Social Media Services. As director he will manage the creative department and oversee social media marketing strategy.

“Tony is both a world-class creative director and a guru in the social mediasphere,” said BHW1 partner Greg Birchell. “His strengths further position the agency for the exciting direction in which our industry is headed.”

Hines has a 20-year career in advertising as a writer, creative director and agency principal working on accounts such as Intermountain Healthcare, OneEighty Communications, Sun Valley Resorts, Weider Sports, Salt Lake Convention & Visitors Bureau, Montana Tourism and GlidePoint. His work has garnered regional and national recognition in both advertising and public relations including Telly Awards, Golden Spike Awards, Silver Microphone Awards, inclusion in the Print Magazine Design Annual, and others.

“BHW1 has an established track record of solutions that are both strategic and creative,” says Hines. “We all share that vision for both traditional marketing and social media, so I think this is a perfect fit all around.”

Hines’s social media experience has earned him interviews and coverage with Publishers’ Weekly, Media Bistro, and dozens of radio stations, blogs and social sites. Capitalizing on his social media work, Hines launched Social Media Scout in 2009, a company which helps businesses monitor and manage their brands through online interaction and conversation. His company was a strategic partner with BHW1 prior to his hiring.

Hines is also a multi-published author, writing what he calls “Noir Bizarre” fiction in the books Waking Lazarus, The Dead Whisper On, The Unseen, Faces in the Fire, and The Falling Away. His fiction has appeared on the annual “25 Best Genre Novels of the Year” list compiled by Library Journal.

2010 BHW1 Summer Hours Video from BHW1 on Vimeo.

As keynote speakers, BHW1 presented “The State of Social Media in Higher Education” at the Council for the Advancement and Support of Education (CASE) District VIII Social Media Bootcamp on April 23.

Over 50 representatives from West Coast colleges and universities attended the all-day workshop for lessons and tips using social media tools to market higher education institutions.

The conference was held at the Washington State University Riverpoint Campus in Spokane, Wash. CASE District VIII is the largest of the eight North American geographical districts of higher education institutions.

To request a copy of The State of Social Media in Higher Education, email Rachel.

Wading into social media

The Journal of Business is a bi-weekly business publication that delivers comprehensive information to the Spokane/Coeur d’Alene market. Readers receive in-depth local business news and information. Download Article

Once again, BHW1 was among the most awarded agencies in the region, winning multiple Best of Divisions, Gold and Silver medals as well as Best of Show.

“Our agency position has always stemmed from the fact that provocative thinking and ideas get noticed above the clutter. It’s what gets clients noticed, and it’s always nice for the industry to recognize the agency for it,” said Ward Duft, creative director.

BHW1 has won Best of Show three out of the last four years, and multiple Best of Divisions, Golds and Silvers each of those years. The winning 2010 work created by the agency covered a wide range of media, including print, outdoor, web/interactive and TV for clients ranging from Whitworth University to River Park Square, Silver Mountain Resort, Catholic Schools of Spokane, Bay Shore Systems and Rocket Bakery.